I want to understand what happens between the add to cart and checkout stages on my Shopify store. Currently, I can't see the data on why customers drop off, which affects my pricing and promotion decisions.
does anyone actually know what happens between add to cart and checkout not being philosophical lol. like genuinely from a data standpoint i run a shopify store, use GA4, klaviyo, the whole stack. i can see sessions, i can see orders. but there's this weird middle section where i have no idea whats happening. like i'll have 80 people add to cart and 20 complete an order and the 60 in between are just... gone. did they leave immediately, did they spend 20 minutes trying a discount code that didn't work, did they get to checkout and bail at shipping GA shows me pages. klaviyo shows me emails. shopify shows me orders. nobody shows me the cart feel like im making pricing and promotion decisions based on incomplete information and its been bugging me for a while. probably overthinking it but also maybe not