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Users need AEO platforms to track and measure the indirect impact of AI recommendations, where brand visibility in LLMs leads to direct visits, inquiries, or sales through other channels, even without a direct click from the AI response. The platform should provide metrics and insights for these 'dark' or non-click conversions, acknowledging that brand recommendation can make clicks unnecessary in many cases.
Everyone on LinkedIn acts like AEO is some secret with posts like "most CMO's don't know that AEO is..." Trust me, the C-suite already knows. They're so obsessed that they're defunding SEO. The real problem is what they don't know: 1. Spamming Reddit is not a loophole 2. SEO still exists and will likely always exist 3. Personalization will wreck a lot of AEO efforts 4. AEO is more of a brand effort than an SEO effort 5. Showing up in an LLM doesn't matter if no one clicks (see this post: https://lnkd.in/eQRqxk5X) 6. Most downstream AEO impact is dark — you can never attribute it 7. Visibility on AEO tools that can't be replicated manually isn't real visibility 8. You don't need to track every LLM — Gemini dominates because Google... 9. Meta is launching an LLM and will use its own social pages — claim them now 10. Semrush, Ahrefs, Conductor, and SimilarWeb already have most of the AEO features someone is trying to sell you