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Users are struggling with audience pool saturation and poor angle diversification in their ads. A feature that provides insights or suggestions on audience saturation and diversification strategies would be beneficial.
The main problem I experienced with the clients I manage was "audience pool saturation" through a "poor angle diversification". You just can't scale endlessly that "one winner BOF ad" as we did in 2023. That simple old approach will decline performance soon or later. "Meta wants us poor"?. No. "Meta algorithm is broken"? No. "Half-baked"? Well, I always will be with you on that LOL. "The king is dead but...long live the king". Our old good Meta "set and forget" comfort zone is broken but the platform is completely fine. It just changed the auction phase. Now we need to effort more now to be profitable. Yes, bad news, won't be comfortable, it implies a lot of study, work and testing on the creative area. But, in the end, let´s understand that Meta is just anticipating what will happens when your little nephew have access to enterprise-level video creation (with AI). They must rise the bar for QUALITY on their end-user´s timelines or the platform will be a chaotic mess. Now the concepts "ad fatigue", "audience saturation", etc are the focus. We need to diversify angles to reach diverse audience pools, audience pockets, bubbles or whatever you call it...or you will be jailing yourself into that small saturated users pool with other advertisers chasing users with the same static "2023 BOF winner ad" approach. For Meta, the classic "sell me this pen" exercise muted into "sell me this pen in 10 different ways" depending on the different buyer persona profiles that need pens out there, their different personalities, pain points, their day/season/life moments, etc. Schoolers need pens, also doctors. But some schoolers react to one angle (envy, emotion) and others to another angle (durability, quality). And now think similar for doctors. You won't be doing the same ad to target each buyer persona, right? Find your winning ANGLES (not ads) and exploit with different formats (ads). That is diversification. So, this means Meta is pushing us into being full time creative directors? Like, old-fashioned publicists? YES. It always has been, like that astronaut meme pointing with a gun on himself. Maybe you survived before without focusing on this, but that ended. The comfort zone vanished. If you still want Meta work for you, you need to become a full time publicist producing wide minded material.