[MomentumHive] Simplify onboarding to focus on structured posts for product clicks

Honest question first: does anyone else post consistently for a few weeks… then burn out because nothing happens? Because that’s been my whole experience with social media. I’m a developer. 30+ years building software for other companies. Shipping for clients? Easy. Shipping my own products? Totally different story. I’d start posting on social platforms with big plans. Day 1: motivated. Day 10: still going. Day 21: one bad post, low reach… and the whole thing dies. Every time. The real problem wasn’t content. It was that I had **no system**. Every post was guesswork. Random ideas. Random CTAs. Random outcomes. So I had this stupid idea: What if Threads posts actually had structure? Not “growth hacks”. Not viral hooks. But posts designed to **lead somewhere** \- like a course, a template, a product. So I built a small tool to help with that. It helps generate posts aligned with a specific product, embeds contextual CTAs, and organizes replies so conversations don’t disappear. I called it [**MomentumHive**](https://momentumhive.app). I built the first version in a few weeks. But “a few weeks” actually means: 07:00 wake up 08:00–09:00 coding 09:00–17:00 my 9-5 18:00–20:00 more coding 22:00–02:00 coding again Dad. Married. Side project hours only. That was about 5 months ago. The numbers today: • \~75 free users • 1 paying customer • €30 MRR Not exactly “indie hacker success story”. But here’s what actually happened. Most of the users came from Threads. Not ads. Not SEO. Just posting every day about what I’m building and what I’m learning. Some posts get a few thousand views. Some get 20. The pattern looks like this: small post small post random spike silence another spike Growth isn’t smooth. It’s chaos. I also learned quickly that **feature posts don’t work**. “New feature added” → nobody cares. But posts about: • mistakes • experiments • real numbers • building at night after work Those actually resonate. People don’t care about your product roadmap. They care about the story. What month 3 actually feels like: Everyone talks about launch day. Nobody talks about the middle. The part where: You’re still posting. Still building. Still trying. But growth slows down. Some days it feels like nobody notices anything you’re doing. And you keep going anyway. What I’m building now: Simplifying the onboarding. The tool originally tried to do too many things. Now the focus is just one thing: Helping digital product sellers turn Threads posts into **actual clicks**. That’s it. No “social media management platform”. No dashboards for everything. Just structured posts that lead to a product. What I’d tell someone starting today: • Growth on social platforms is chaotic. Spikes and silence. • Don’t expect linear progress. • People care about stories, not feature lists. • If you don’t use your own product, motivation disappears fast. • Even €30 MRR is still better than zero. Three months ago this thing didn’t exist. Now it has users. Still early. Still messy. But moving. Curious if anyone else here is building something while juggling a 9-5. How do you stay consistent when progress is slow? Happy to answer anything honestly.