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[Meta] Improve ad performance consistency

Users are experiencing fluctuations in ad performance with no clear reason. A feature that helps stabilize ad performance or provides insights on performance variability would be valuable.

Original Source

@u/MeaningfulZebra | 3 pts | 3/15/2026

Are you guys experiencing the same thing? All ads being the same, one day it performs so well, next day it completely dies for a few days, and the moment you think to pause it, it gives you good ROAS for a day, decent ROAS for 1-2 days and then dies out again. CPM, CTR, etc., all look normal every day. I mean, you never know what exactly to fix. 🤷🏻‍♂️ If you ask me to launch new ads, I have done it, and the pattern continues.

Discussion

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