AEO platforms should provide better tools or strategies to help users optimize for complex, non-branded 'job-to-be-done' (JTBD) prompts (e.g., 'best [market/industry] for [persona] for [jtbd]'). The current focus on branded prompts is insufficient for broader market visibility, and users need assistance in making their customers appear for these more challenging, high-intent queries.
Loving how effective this AEO tactic has been. It earned our client 2.7K citations in the past three months. And they've been a consistent #1 recommendation for this persona. How it works in 10 steps: 1. Take your core product/service 2. Identify the search category (e.g. X services) 3. Identify your audience persona (e.g. late stage startups) 4. Track prompts around this topic 5. Find your visibility/SOV baseline 6. Create a blog post talking about your offer for this persona 7. Example: Why [Company] is so powerful for [persona] 8. Note: this is not a listicle. It's on TOP of a listicle. 9. Clear heading structure & optimized text 10. Write about your offering ChatGPT picks this up quickly and associates your brand with any BOFU prompts that include the persona. 💪 Important: - You need to be careful not to cannibalize existing SEO content - No "7 Best X for Y" lists (you should already have this) PS. 🚨 I've opened 1 hour a day to talk to people about this exact technique and other AEO tactics that work well for us. Grab a slot here: https://lnkd.in/gv7fX7JV