The mobile app for signing documents is quite clunky. I would love to see improvements in the user interface and functionality to make it easier to sign documents on the go.
So I've been building consumer brands across Asia for about 15 years. Food, beauty, supplements, electronics. I've reached a point where I want to take equity in early stage companies and actually help them grow rather than just consult and walk away. Hence the post. A few things I am proud of: Took over a failing frozen food company with nothing left for marketing. Made animated jokes and sent them over WhatsApp instead of running ads. Became the #1 brand in our category. The lesson wasn't about the jokes - people weren't buying food, they were buying comfort. The product was just the vehicle. Had a weight loss supplement that worked brilliantly for 15 days then fell off a cliff. Instead of killing it I asked who actually sees a 15 day dramatic result as a win. Weight loss clinics - their clients were quitting in week 2 because the scale didn't start moving. Failed B2C became a functioning B2B business overnight. Built an electronics brand in India when nobody trusted local brands. Didn't advertise. Built warranty collection centers instead. Spread faster than any campaign I've ever run. Things I believe in: The most expensive mistake founders make is not knowing what their customer is actually buying from them. They think they have a copywriting problem. They don't. They have a comprehension problem. That gap is where all the money quietly disappears. Most advisors are useless. They bring a brand name and an introduction or two and then disappear. I want skin in the game on both sides - which is why equity makes more sense to me than a retainer. I win when you win. The job of a founder is not any single function. It's connecting supply chain, marketing, distribution, finance and product and making sure value is actually flowing the way you think it is. That's the hat I've worn for 15 years across enough categories and cultures to have seen most of the ways it breaks. I'm thinking to charge for an initial discovery call - keeps out people who aren't serious and focuses on people that are actually building or ready to build and they'll walk away with something concrete regardless of whether we go further. After that for the right companies I'd rather take equity than a fee. Where are the people who need this and how do I find them? Do I try and do an AMA etc? TL;DR - I've made my nut. Got ADHD, all over the place, worked out as a superpower. Now I want to help others make theirs. Tell me how.