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Users struggle with accurately attributing conversions and measuring the true success of influencer campaigns, as engagement rates can be inflated. They need features within influencer marketing platforms that provide clearer, more reliable metrics for ROI and clean conversion attribution.
we have been experimenting with influencer campaigns for about six months now and the results have been all over the place. some campaigns absolutely crushed it and drove real conversions while others felt like we just paid someone to post something their audience ignored. i am trying to figure out if the issue is our targeting, the influencers we are choosing, or if influencer marketing as a whole is just oversaturated now. it feels like every brand is doing it so audiences are kind of numb to sponsored posts. curious what metrics people here actually track to measure success because engagement rates seem inflated and conversions are hard to attribute cleanly. also wondering if anyone has moved away from big influencers toward micro creators or ugc style content instead. seems like that might be where the actual value is now but i would love to hear what is working for others.