[OpenClaw] Enhance multi-platform posting capabilities

I was spending way too much time adapting and posting content to different platforms. Write something for LinkedIn, reword it for Twitter, adjust for Instagram, schedule each one separately. Every. Single. Day. So I set up OpenClaw to do most of it for me. **How it works** I message OpenClaw on Telegram with something like, “write a post about why short-form video is overrated for B2B.” It drafts a version, runs it through a few content quality filters that remove AI cliches, apply copywriting patterns, and make it sound more natural, then shows me a preview. If I like it, I say “post it” and it publishes to whichever platforms I choose. Twitter/X, LinkedIn, Instagram, TikTok, Bluesky, Threads, Pinterest, Reddit, and YouTube are all supported. In total, it covers more than 13 platforms through a single API. For recurring stuff I set up schedules. “Post a tip every weekday at 3pm.” It handles the rest. **What’s under the hood** The whole thing runs on OpenClaw, an open-source AI agent framework. It’s a Docker container you connect to an LLM and a messaging channel, like Telegram. You give it skills using plugins from ClawHub and configure everything through three files: * **Config file:** choose which LLM to use, which channel, and which skills to enable * **Personality file:** set the tone, rules, and platform-specific behavior. OpenClaw uses this as the system prompt. * **User file:** add context about yourself, like your niche, timezone, and topics. OpenClaw reads this and adapts, so you don’t have to repeat yourself. The personality file matters a lot. I wrote specific rules for each platform’s tone, what to preview before posting, how to handle scheduling. When the instructions are vague the output is generic. When they’re specific it actually sounds like something I’d write. For posting, I plugged in a social media API skill. There are several unified APIs available, so with one connection, you can reach all platforms. There’s no need to manage 13 different API tokens. **What surprised me** The content quality plugins make a real difference. One strips out AI-sounding phrases like “In today’s fast-paced world…” and another applies copywriting techniques. The drafts are noticeably better when these plugins are used together. Also, don’t enable every platform on your first day. I tried that, and OpenClaw ended up trying to please everyone. Start with one or two platforms, get the tone right, and then expand. Anyone else automating their social media workflow? Curious what setups people are using.