I have an automated system ready before the event even starts (we use Mobilo). Something goes out the same day while the context is still fresh. That alone puts you ahead of the other 20 people they met.
everyone talks about getting leads at events but nobody talks about what actually converts them. I see so many posts about collecting business cards and linkedin connections, but way less about turning those into actual clients. I used to go to events and come back with zero leads. almost got fired because of it too lol here's what's been working for me consistently: 1\. talk to way more people than feels natural most people seriously underdo this. i try to talk to as many people as possible, even if it's just a 2-minute conversation. not every interaction needs to be deep or meaningful in the moment. volume matters more than you'd think. a quick genuine chat still puts you on their radar, and over the course of an event those small moments add up. i've done a lot of reading on managing my energy so i can show up right in conversations. it's not you, it's your energy by kristine carlson has been really helpful for that. 2\. set up your follow-up system before you even leave the house i know, it sounds backwards. but this used to be my biggest mistake. i'd think "yeah i'll follow up next week" and then never actually do it. now i have an automated system ready before the event even starts (we use mobilo). something goes out the same day while the context is still fresh. that alone puts you ahead of the other 20 people they met. i personally love receiving follow-up messages after events, even automated ones. i'll usually find ways to collaborate with or support whoever sends them. 3\. nobody buys from someone they don't like i stopped pitching hard at events entirely. instead i just try to be someone people actually enjoy talking to. ask real questions, share stories, find common ground. the truth is sales almost never happen because you explained your offer perfectly. they happen because something clicked between two people. when the connection is genuine, the business conversation comes up on its own later. it always does. tl;dr: \- talk to more people than seems reasonable \- automate follow-ups so nothing falls through the cracks \- focus on real connection over pitching, your energy matters hope this helps!