User wants core Marketing Automation Platforms (like Hubspot, Marketo, Eloqua) to expand beyond basic landing pages and email builders to include more sophisticated content-focused features. This would reduce the need for multiple separate tools and simplify campaign launches.
We're Ranting about the lack of innovation in Marketing Automation. I've been in this space for over 15 years. And I want to see MORE. Most people have ended up using marketing automation to capture form fills, maybe do a nurture campaign and push to salesforce. The truth is, point solutions are more modern and a better experience. Luma for events Sequel.io for webinars Substack for newsletters Unbounce for landing pages And I 👀see you Clay. At Sculpt they released Audiences, and Email Capabilities, and Signals... Add form capture and the feature overlap is wild. I'm not saying we're ready to throw it out. But I am saying that we're ready for MORE. This is from someone who built their career being a marketing automation consultant. I was #1 in Eloqua's Topliners Community in 2012. I was gobbling up Adobe Marketo certs for years, and use HubSpot at Go Nimbly. And I'm serious. Marketers.. you're the biggest adopters of AI of any GTM team. WHAT ARE YOU BUILDING RIGHT NOW. I wanna seeeeeeeeee