Users desire cybersecurity solutions that align with business architecture and directly contribute to positive customer experiences and business outcomes, rather than solely focusing on technical pain points. Specifically, they want features that reduce friction in high-trust moments, increase confidence without excessive verification, and help customer experience teams approve requests faster without increasing risk.
Many cybersecurity vendors align themselves to components of technology architecture. If CISOs are trying to align to the business.... why don't we enable that? Align solutions to business architecture? How are we enabling the CX team to better serve customers through real time access to data after a streamlined customer verification flow?