Users desire the ability to simply plug in their EV and have charging start automatically without needing to interact with an app or payment terminal, similar to a seamless gas station experience.
How Important is UX for EV Charging? 🚀🔌 I dug into the data for October, analyzing new users who attempted to charge right after creation and how their next three months went afterward. 🔴 Bad – Couldn't start a charge within the first 10 minutes 🟡 OK – Failed on the first attempt but succeeded in starting within 10 minutes 🟢 Smooth – The first attempt worked, delivering kWh immediately Bad | 2,394 users | 12.6 charges per user OK | 713 users | 13.4 charges per user Smooth | 13,959 users | 28.8 charges per user Users with a seamless first-time experience charge more than twice as much in the following months. We can’t underestimate the power of a seamless UX. Other industries have proven this time and time again—yet the charging industry continues to roll out apps with <2-star ratings. It’s time to do better. ⚡