User mentions losing a $4k wholesale order due to forgetting to follow up after a trade show. They request a feature that automates follow-up reminders for trade show leads.
started a DTC supplement brand 2 years ago. year one did $180k which sounds decent until you realize the operations behind it were a complete disaster. inventory tracked in a google sheet that was always wrong. customer emails sitting in my personal gmail with no organization. no idea which ad campaigns were profitable because i was looking at platform-reported ROAS which is basically fiction. lost a $4k wholesale order because i forgot to follow up after a trade show. everything felt urgent all the time because nothing was systematized. what i rebuilt: shopify for storefront and orders. moved from WooCommerce because plugin maintenance was eating my weekends. klaviyo for email and SMS. welcome series, abandoned cart, post-purchase, win-back. this alone generates about 30% of revenue on autopilot now. Triple Whale for attribution. i can finally see which campaigns drive real purchases instead of guessing from meta's inflated numbers. ShipStation for fulfillment. batch labels, rate shopping, tracking notifications. for capturing ideas and observations on the fly - customer insight from a DM, a competitor angle, a product idea at 11pm - i talk into Willow Voice, a voice dictation app, and review the transcripts on sundays. year two hit $340k. more importantly i'm working 50 hours instead of 80. what's your DTC infrastructure? especially solo founders.