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Suggests launching new games like Call of Duty as day-one exclusives on Game Pass for a limited period (e.g., 6 months), after which they would leave the service and become paid games available everywhere. This aims to drive Game Pass subscriptions and encourage purchases.
Could they not do a timed exclusivity for COD on GP? Launch it day one only on GP, after like 6 months drop it out the service where it becomes a paid game released everywhere. That would drive folks to GP for a cheap run or encourage a purchase if they want to keep playing after it drops out.