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A user mentioned that their company still builds local outreach lists manually, which takes 3-4 hours a week. They suggest that this process should be automated to save time and improve efficiency.
Hi, Had a conversation last week with a founder who's spent two years deliberately removing manual work from his business. Make for automation, Notion for ops, Apollo for outbound. Most things running without much intervention. He'd done the work properly. Then I asked how they build their local outreach lists. Still fully manual. Two people, three or four hours a week, Google Maps and a spreadsheet. Around 50 contacts a week when they're consistent. Been that way since day one. Not because they tested alternatives and preferred it. Just because it was never on the list of things to fix. The thing you do first becomes the thing you never revisit.