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User wants a dashboard that tracks the ROI of events, including MQLs, meetings, and closed deals, integrated with HubSpot, as managing this in Google Sheets has become complex and unstable.
Our company goes to 10+ conferences per year plus dozens of virtual and sponsored events. I’m tasked to create a dashboard that over sees the outcome (MQLs Meetings, Emerging opportunities and closed deals) of each event that stays up to days as leads move through the pipeline. We use hubspot for our CRM where we have list segments imported from each event. How do marketers track event ROI assuming that a customer life cycle is 7+ months? I’ve tried using Google sheets but it gets complex and unstable.