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Replace traditional email onboarding sequences with a single interactive presentation that guides new users through setup, as it has proven to increase engagement and completion rates.
Every SaaS product sends a welcome sequence. Day 1 welcome. Day 2 setup guide. Day 3 feature highlight. Day 5 check-in. Your new customer signed up for six tools this month and they're all sending the same cadence. We replaced our email onboarding sequence with a single interactive Gamma presentation that walks new users through setup in one sitting. Embedded videos for the three steps that confuse people most, clear visual flow, takes about four minutes. Completion rate on the walkthrough is roughly triple what our email sequence completion rate was because people engage with one focused thing more readily than they engage with seven drip emails competing for attention. The insight isn't about the specific tool. It's that email as an onboarding medium is increasingly broken because every company uses it and inbox fatigue means your carefully crafted sequence gets ignored alongside everyone else's carefully crafted sequence. Any format that consolidates the experience into a single focused interaction will outperform drip.