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[Shopify] Audience size discrepancy fix between Shopify and Meta

The user is experiencing a discrepancy in audience sizes between Shopify's customer data platform and Meta's ad platform when retargeting. They are seeking a solution to ensure accurate audience syncing for retargeting campaigns.

Original Source

@u/Tyler-Tradition387 | 2 pts | 3/1/2026

set up retargeting campaigns using shopify audiences synced to meta meta shows audience size of 8200 people shopify customer platform shows 12500 people in same segment tried refreshing sync numbers still dont match now not sure if im actually retargeting everyone i should be or if a bunch of people arent syncing anyone know why these numbers never match up

Discussion

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