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Develop a domain name evaluation tool for marketing

Marketers need a feature that evaluates the effectiveness of different domain names for their business and marketing strategy.

Original Source

@u/Odd-Aside456 | 6 pts | 3/10/2026

This isn't exactly marketing, but it is marketing adjacent, so I hope this is an appropriate sub for this question. I work at a solar company, in order to avoid self-promotion I'll just say that our name is \_\_\_ \_\_\_ Solar. Our current web domain is poweredby \_\_\_\_ \_\_\_\_ .com. We are looking at the domain \_\_\_\_ \_\_\_\_ .solar. Now, .solar IS a TLD, but most people tend to expect a .com. However, I like that the .solar domain is literally just our company's name and is shorter. I'm going to use both either way (we already bought the .solar one), just trying to decide on the primary domain. Are there any thoughts on how this would play into our marketing?

Discussion

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