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[Copywriting Tools] Create a portfolio builder for niche voices

A user is looking for a tool that helps create a spec portfolio that showcases their unique voice for niche audiences, as their current samples may not translate well to other businesses.

Original Source

@u/arbitraryrando | 2 pts | 3/13/2026

Hello fellow copywriters! I was a staff copywriter for seven years before being laid off back in January as the company slowly began shutting its doors. I have plenty of work for a portfolio; however, it’s written in a VERY specific voice for a niche audience that doesn’t translate well to other businesses. I’ve applied for more staff positions using this work before, but I have a feeling the voice/style of my samples may have turned off potential employers. I’m also considering freelance work. What sort of samples should I include in a spec portfolio? Print, email, social posts, blogs, and website copy are the main ones that come to mind. Also, should I write for established businesses or create fictional ones? I’ve even considered writing spec work specifically for the companies I’m applying to, but that runs the risk of them using the work without paying for it. Any guidance you can offer would be greatly appreciated!

Discussion

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