Improve personalization of travel app content and offers

✈️ My personal experience of "Personalisation" in Travel Apps Since Jessica Mullen is discussing "AI - Can Tourism stay human?" at the EICC alongside Joshua and co tonight, I thought I'd share some views (and solutions) of my recent experiences: 📲 This week I got a push notification from one of my favourite travel apps (I won't say who, even though I love them...) "Flash sale — holidays you'll love!" I clicked straight away - but when I landed in the app, it was like they didn't know me at all. No sign of the destinations I'd been shortlisting. No hint that I usually travel with my wife and young son. No recognition of when or how I tend to book. Despite booking multiple holidays through the same brand, the experience felt generic. A missed opportunity. Because if they did know me, they could have shown me 3-4 perfectly timed, relevant offers I'd have been very likely to book. That's the difference between marketing personalisation and intelligent personalisation. 💡 The Opportunity 💡 Travellers are happy to share their data - but only if it adds real value. Imagine if push notifications were generated dynamically based on live intent signals. If booking flows adapted in real time to who you are and what you care about. If post-trip recommendations felt like they actually get you. The impact? Higher conversion. Reduced churn. Stronger loyalty. 🔎 What's Missing 🔎 Most travel brands are sitting on incredibly valuable data - search history, booking patterns, family profiles, seasonality preferences. But it lives in silos. Marketing sends blanket campaigns. Product optimises for the average user. Nobody's connecting the dots in real time. That's the gap we're closing at CreateFuture - helping leading travel brands combine predictive models, product strategy, and platform engineering so customer data turns into experiences that feel genuinely personal. Not just better offers. Smarter systems that understand intent and respond in the moment. 💬 When was the last time a travel app actually felt like it knew you? 💬