Develop ready-to-drink collagen soda, coffee, or juice

I recently went into a deep dive covering the emerging collagen beverages/ready to drinks category in a write up ([read here if you're interested](https://medium.com/@shelflifestory/the-rise-of-collagen-ready-to-drink-beverages-how-collagen-is-evolving-into-the-next-functional-f6d68a7deaa9)) and it made me realize that Canada is actually a leader in the collagen space, particularly marine collagen production and manufacturing. If you aren't aware, Vital Proteins is the undisputed category leader. Now, they didn’t invent collagen but they were the brand that took collagen mainstream and popularized the supplement/ingredient a decade ago. They eventually got acquired by Nestle in 2020. Side note: If you are looking for a Canadian collagen supplement brand; there are handful of Canadian companies but not all source collagen from Canada. I can recommend [Landish](http://landish.ca/) only because I know they source their marine collagen right here. They are a superfood company and have a variety of other products as well. \* I am not paid to promote this brand or any of these brands below in anyway.\* Anyways, in 2019 Vital Proteins released a collagen water and a performance/recovery drink.. which was discontinued a few years later likely due to lack of demand and in part too early to the market. They were not sold in Canada but If my memory serves me right, the drink **was** actually manufactured and produced here. Yes, the leading brand used Canada. Vital proteins success has had a lasting impact on the industry.. (I call it the Vital Proteins effect). Pre-2020 there was a very small handful of collagen brands in North America. Parts of Asia, collagen was already well established for joint/skin healthy namely Korea + Japan and had many collagen based drinks. Since 2020, there has been a huge influx of collagen brands and drinks coming out of North America. Here are some Canadian brands to highlight: 2019 Boons collagen water launched which was acquired by Flow Water 2020 Gldn Hour released a sparkling water with biotin and 5g of marine collagen. Unfortunately they closed operations earlier summer 2025. 2022[ RA.D8](https://www.gnusante.com/) By Vancouver based beverage company made a sparkling tea with Collactive Collagen (100% Marine collage) and Lycored Lumenatoa (a vegan collagen booster), both trademark ingredients 2023 [Jouvence](https://nova-pharma.com/) a supplement company from Montreal released a line of sparkling tea/energy drink that contains 10g of collagen and biotin 2024 [Ovie](https://ovie.co/) out of New Brunswick released a premium sparkling collagen water 2024 [Landish ](http://landish.ca/)the superfood brand from Nova Scotia launched a sparkling water with 5g of collagen Boons/Flow and Gldn Hour were **VERY EARLY** players. Unfortunately, part of success in the food and business industry how long you can keep your head above water + right timing. If you are interested in supporting Canadian busineses, check Jouvence, Ovie or Landish try their drinks and other products they offer.  I think collagen beverages is still in its early stages, and the category has still yet to mature. It certainly is getting a boost of attention from the anti aging longevity and proteini-fication trend with every food.  Note: Collagen protein is **not** the same as whey protein. It is an incomplete protein and lacks a complete amino acid profile. Although, I would like to see more variety, it has been mostly concentrated in a sparkling water format. No Canadian brand is doing a ready to drink collagen soda, coffee, soda or juice… that I know of at least. Any takers? I am aware collagens beverages may never actually be “a thing” that truly catches and instead may just be subtle stand alone ingredient used in drinks. That’s fine too.   However, it is difficult to deny the emergence and how collagen itself is trending upwards and Canada is playing a part in leading the way whether it is a consumer facing product or a supplier in the supply chain/production. I know a handful US nutraceutical and supplement brands that source Canadian marine collagen. We have a large fishing industry that is reputable and it is a big economic contributor..something I am keeping a close eye on.  I’m not here to debate whether collagen works or not. I also understand collagen or a infused ready to drink beverages is not for everyone, it shouldn't be. At the end of the day, any functional ingredient in a drink format is likely for convenience. Whole foods will always be superior, then a dietary supplement if needed to fill nutrient gaps.