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[Hootsuite] Improve content repurposing tools

User expresses frustration with the need to rewrite content for different platforms instead of repurposing it. They are looking for a process or tool that can make this faster and more efficient.

Original Source

@u/One_Tell_6640 | 2 pts | 3/5/2026

Scheduling is a solved problem. There are a hundred tools for that. But the part before scheduling is what kills me. Taking one piece of content and making it actually work on each platform. LinkedIn needs a professional narrative tone. Instagram needs a visual hook in the first second. Twitter needs to be punchy and short. TikTok penalises content that looks repurposed. So you basically end up rewriting everything from scratch for each platform. At that point you are not repurposing. You are just creating 5 different pieces of content. How do you guys handle this? Is there a process that actually makes this faster or is everyone just grinding through it manually?

Discussion

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