The user is looking for an e-commerce email marketing software that can handle scaling efficiently without becoming a nightmare to manage or overly complicated to use. They are currently on Shopify with ~30K subscribers and need a solution for newsletters, promos, abandoned cart flows, product launches, and welcome sequences.
Our email campaigns have gotten more complex and with our current ESP I keep hitting the same walls: pricing spikes as you scale, automations get clunky, and deliverability starts to wobble once volume goes up. What ecommerce email marketing software are you using for newsletters, promos, abandoned cart flows, product launches, welcome sequences (basically the full stack at scale?)... For context we're on Shopify with \~30K subscribers. I'm looking to switch to something that handles scale efficiently without becoming a nightmare to manage or overly complicated to use. Needr real world recommendations from marketers who've been there! EDIT: After reviewing the comments, we ended up going with ActiveCampaign