[Figma] Add native video commenting to frames

Feature Pitch: Native Video Comments in Figma As a PM, I’ve learned we don’t just evaluate features for functionality we look at how they drive clarity, reduce friction, and reinforce retention loops inside the product. The best features don’t just get used, they change how teams work. After attending Config this year, one thing became crystal clear: Figma isn’t just iterating it’s redefining. From AI-native workflows to full-stack site builders, it’s chasing end-to-end product creation. But there's one gap left wide open: 🎥 Asynchronous, high-context feedback. Here’s the pitch: video commenting natively in Figma. Not Loom links. Not tool-switching. Drop a 30-second video directly on a frame, synced with comments and version history. 💡 Why now? 🧠 Text is low-fidelity for design nuance. Tone, urgency, and edge cases often get lost in translation. A 2024 Slack Future Forum study showed async video feedback improves clarity by 27% across hybrid product teams. 🌍 Distributed is the new normal. 73% of product orgs now span 3+ time zones (Atlassian). Video enables rich, humanized communication without forcing a meeting. 🔁 Tool churn kills momentum. PMs and designers juggle 4–7 tools daily. Centralizing feedback inside Figma keeps teams in flow and reduces onboarding complexity. 🚀 Already validated externally. Loom’s usage grew 400% YoY for internal async reviews (Loom Q4 2023). But each redirect outside Figma = lost attention and product gravity. Why this fits Figma’s evolution: • They've shipped AI-native workflows, canvas-based tutorials, and no-code site publishing, which all reducing dependency on external tools. • A native video comment layer would deepen platform stickiness while elevating collaboration quality. So here’s my question: Why write a novel when a 30-second video will do? Let PMs, designers, and engineers talk through designs without leaving the canvas. 👇 Would this save your team time? Would love your take. #productdesign #productmanagement #Figma #remotework #asyncfirst #UXinnovation #Config2025 #productmondays #bycameroncooper #productideation