A user is looking for better analytics tools that can pull engagement data across multiple Twitter accounts into one view, as the native analytics are not sufficient for managing multiple accounts.
Curious how other social media managers are handling Twitter automation these days, especially after all the API changes over the past couple years. I manage several brand accounts and my current workflow is kind of a mess. I've been using a mix of Buffer for scheduling, manual posting for anything that needs real-time timing, and spreadsheets to track what goes where. It works but it doesn't scale well and I keep hitting limitations. Some specific things I'm trying to figure out: **Scheduling and posting:** Most scheduling tools work fine for basic stuff but they all feel limited when you need to do things like thread creation, quote tweets, or conditional posting (like "post this only if the previous tweet got X engagement"). Is anyone doing more advanced scheduling? Custom scripts? API-based solutions? **Analytics and monitoring:** I need to pull engagement data across all accounts into one view. The native Twitter analytics are ok for one account but useless when you're comparing 5-10 accounts. What do people use for cross-account dashboards? **DM management:** Welcome DMs to new followers, automated responses to common questions. Twitter's built-in tools for this are basically nonexistent. Anyone found a good solution that doesn't require enterprise-level pricing? **The cost problem:** This is the big one for me. Twitter's official API is $100/month for Basic and that's per app, with pretty strict rate limits. If you need more it jumps to $5,000/month. For a small agency managing a handful of accounts that's hard to justify. I've been looking at alternatives — third-party APIs, browser automation, various workarounds. Some are sketchy, some are overpriced, some work great. Would love to hear what's working for people right now. **What I'm currently evaluating:** * Official Twitter API (expensive but "official") * Third-party Twitter API services (cheaper, pay-per-use) * Browser automation tools (Selenium, Playwright — brittle but free) * All-in-one platforms (Hootsuite, Sprout — expensive for what you get) What's your stack? Especially interested in hearing from people who went the API route — was it worth the setup effort?