I built my own SEO health audit tool and want to integrate Pagespeed insights data so users don’t have to run separate reports.
So last night I was trying to automate our monthly health & performance reports in our client dashboard. When I started getting into it, I quickly realized that the API costs would be a major barrier to getting it done, and there are no real free tiers for site health audits out there anymore, even when running them manually. SEMrush only lets you run a single URL then a min of $130 a month, and similar with Ahrefs but even more limiting. Couldn’t find any small independent tools out there either that provide these SEO health audits and include AI search health as well. So I built my own, and actually not only have almost 1:1 parity with SEMrush, but I was able to include more data than SEMrush & Ahrefs have as well. Also decided to directly integrate Pagespeed insights data too so users (and myself) don’t have to run separate reports. All with marginal additional cost to my existing infrastructure. Just cost my time between last night and today really. Now I can run my own audits with my proprietary tool for free for direct outreach to SMBs, solved my automated reports issue, and have more in-depth data than industry leaders provide. Which leads me to this post and the decision to provide this tool to everyone for free. That way I can not only solve a problem for other devs without costing me much, but also so I can use it as a lead gen tool which will help drive traffic to the site and hopefully generate more leads. Pretty stoked. Feel free to drop your feedback if you have any.