User expresses confusion about fluctuating ad revenue based on traffic sources and suggests that NFT platforms should provide better analytics on where traffic is coming from to help users understand their audience better.
Traffic itself isn’t the problem; it actually comes in pretty consistently now. What confuses me is how much the ad revenue jumps around. Some days CPM looks decent, next day it drops even though pageviews look similar. Looking at analytics, the visitor countries keep shifting a lot. When US or UK traffic shows up, things improve quickly. When the traffic leans more toward other regions, it drops again. Also feels like social traffic burns out fast after a post spreads. After a few hours, engagement drops hard. So the monetization numbers end up all over the place.